Five reasons to visit Puglia

Considering visiting Italy but undecided on which region? If food, beaches and beautiful architecture is your thing, then you might have just found your answer. Take a look at our top five things to do whilst visiting Puglia, we’ve got you covered on the accommodation too.

1. Feat on Italian cuisines

When people think of Italy, images of pizza, pasta, and gelato often come to mind. But Italy’s culinary landscape is far more diverse and regional than many realise. Among its many regions, Puglia stands out as a true food lover’s paradise, renowned for its fresh, local ingredients and a cuisine that is both simple and spectacular. Located in the sun-drenched heel of Italy’s boot, Puglia benefits from a Mediterranean climate that blesses its land with long, warm days and fertile soil; perfect conditions for growing a rich variety of fruits, vegetables, and grains.

Thanks to this exceptional climate, Puglia is one of Italy’s top agricultural regions. Olive groves stretch as far as the eye can see, producing some of the world’s finest olive oil. Vast fields of durum wheat yield the flour used for iconic Puglian pasta such as orecchiette, a small, ear-shaped pasta often served with hearty sauces or fresh vegetables. The region is also famous for its tomatoes, artichokes, and a rainbow of other vegetables, all grown under the bright southern sun and bursting with flavour.

Visitors to Puglia will quickly notice that the local cuisine is deeply rooted in tradition and seasonality. Meals are often centered around simple, rustic dishes that highlight the quality of local produce. One of the region’s signature dishes is “fave e cicoria,” a comforting puree of fava beans served with wild chicory, while “tiella” is a layered casserole of rice, potatoes, and mussels, cooked to perfection and bursting with coastal flavours. Seafood lovers will delight in the abundance of fresh catches from the Adriatic and Ionian seas, including octopus, anchovies, and oysters.

Puglia’s food culture also embraces the philosophy of “slow food,” celebrating local traditions and the joy of sharing meals with family and friends. Farmers’ markets and agriturismi (farm stays) offer visitors the chance to taste just-picked produce and homemade cheeses, while family-run trattorias serve up generations-old recipes with warmth and generosity.

Where to stay

Villa Chiaraluce is located just 800m from local restaurants. However, if you prefer a night in, we can arrange a private chef for to cook you local cuisines in the villa.

2. Explore Puglia’s Traditional Treasures

Among the many unique attractions that make Puglia a must-visit destination, the enchanting Trulli buildings stand out as timeless symbols of the region’s rich architectural heritage and ingenuity. These traditional, rustic homes are instantly recognisable by their distinctive conical roofs and whitewashed walls, creating a fairytale landscape that captivates visitors from around the world. Trulli have been an integral part of Puglia’s countryside since at least the fourteenth century, with their origins steeped in both practicality and local legend.

The most famous concentration of Trulli can be found in the charming town of Alberobello, located in the northern part of Puglia. Here, over 1,500 of these remarkable structures form a breathtaking cluster, earning Alberobello the status of a UNESCO World Heritage Site. Walking through the town’s winding cobblestone streets, visitors are transported back in time, surrounded by these iconic dwellings that seem to have sprung from the pages of a storybook.

What makes Trulli, truly special, is their unique construction method. Built entirely without mortar, these homes are crafted using a drywall technique that relies on carefully fitted limestone boulders gathered from the surrounding fields. This ingenious approach not only provided local farmers with a practical and sustainable building material but also allowed for easy dismantling; a clever tactic used in the past to avoid taxation, as unfinished structures were exempt from property taxes. The thick stone walls offer natural insulation, keeping interiors cool in the scorching Puglian summers and warm during the mild winters.

The conical roofs of the Trulli are another architectural marvel. Typically topped with a decorative pinnacle, these roofs are constructed from overlapping limestone slabs, carefully arranged to form a watertight seal. Many roofs are adorned with painted symbols, ranging from religious icons to astrological signs, each carrying its own meaning and adding to the mystical aura of the buildings.

Today, many Trulli have been lovingly restored and converted into cozy guesthouses, boutique hotels, and even restaurants, offering visitors a unique opportunity to experience traditional Puglian living. Whether you’re exploring Alberobello’s picturesque streets, snapping photos of the whimsical skyline, or spending a night in a Trullo yourself, these remarkable structures are sure to leave a lasting impression. A visit to Puglia wouldn’t be complete without immersing yourself in the timeless beauty and fascinating history of its iconic Trulli.

Where to stay

Stay in your very own Trulli at our Trulli Fiori

3. Picturesque beaches

When it comes to natural beauty, Puglia’s coastline is nothing short of spectacular. Stretching along both the Adriatic and Ionian Seas, the region boasts some of the most breathtaking beaches in all of Italy; each with its own unique charm and character. Whether you’re seeking long stretches of golden sand, dramatic rocky cliffs, or hidden coves with crystal clear waters, Puglia offers a beach experience to suit every taste.

One of the most iconic beach destinations in Puglia is the Salento Peninsula, often referred to as the “heel” of Italy’s boot. Here, you’ll find the famed beaches of the Ionian coast, such as those near Gallipoli and Porto Cesareo. Gallipoli’s “Baia Verde” is a favourite among locals and tourists alike, with its soft white sand and gently sloping shoreline perfect for swimming and sunbathing. Just south, Porto Cesareo is renowned for its shallow, turquoise waters and the stunning “Isola dei Conigli” (Rabbit Island), a small islet connected to the mainland by a sandbar that emerges at low tide.

On the Adriatic side, the Gargano Peninsula offers a completely different but equally mesmerising experience. The dramatic cliffs and hidden bays of Vieste and Mattinata are a paradise for nature lovers and adventure seekers. The “Baia delle Zagare,” or Bay of the Orange Blossoms, is particularly famous for its towering limestone sea stacks and secluded atmosphere, accessible only by boat or a steep path, making it feel like a true hidden gem.

For those who prefer a more tranquil setting, the Alimini Lakes area near Otranto combines sandy beaches with freshwater lakes and lush pine forests, creating a unique and peaceful environment. Meanwhile, the “Torre dell’Orso” beach, with its distinctive twin sea stacks known as the “Two Sisters,” offers dramatic scenery and excellent swimming conditions.

Puglia’s beaches are not just about relaxation; they’re also an excuse to explore the region’s rich marine life. Snorkelling and diving enthusiasts will find plenty to discover in the clear waters off the coast, where colorful fish, sea turtles, and even ancient shipwrecks can be encountered. Many beaches are backed by charming coastal towns and villages, where you can enjoy fresh seafood, local wines, and the warm hospitality that Puglia is famous for.

Where to stay

Base your villa around the beach. Marina Di Pescoluse is just a ten minute drive away from our villa, Ruvilla.

4. Food, wine, and olive oil experiences

One of the most rewarding aspects of visiting Puglia is the opportunity to dive headfirst into the region’s vibrant culture and traditions. Rather than simply being a spectator, you can actively participate in experiences that bring you closer to the heart of Puglian life. Imagine rolling up your sleeves and joining a local nonna in her kitchen for a pasta making class, where you’ll learn the secrets behind crafting perfect orecchiette; the iconic “little ear” pasta that’s a staple of the region. These hands-on workshops are not just about food; they’re a doorway into generations of family recipes and the warm, convivial spirit that defines Puglian hospitality.

Beyond pasta, Puglia invites you to explore its world famous olive oil heritage. Olive groves stretch across the landscape, and many farms open their doors for tastings and guided tours. Here, you’ll discover how olives are harvested, pressed, and transformed into golden, aromatic oil; a process that’s both an art and a science. Tasting sessions often include a variety of oils, each with its own unique flavour profile, along with local bread and seasonal produce. These experiences not only educate your palate but also deepen your appreciation for the hard work and passion behind every bottle.

Vineyards are another highlight for those eager to connect with Puglia’s agricultural roots. The region is home to an impressive array of indigenous grape varieties, and winery tours offer a behind the scenes look at the winemaking process; from vine to bottle. Many estates host tastings where you can sample robust reds, crisp whites, and even the region’s signature rosés, all while learning about the terroir and traditions that shape each vintage.

Engaging with these food and wine traditions makes every bite and sip more meaningful. When you understand the care, history, and local expertise that go into producing Puglia’s culinary treasures, your enjoyment is amplified. Whether you’re kneading dough alongside a local chef, sipping olive oil in a centuries old mill, or wandering through sun drenched vineyards, these immersive experiences create lasting memories and a deeper connection to the land and its people

Where to stay 

Our villa Masseria Coloniale is a short drive away from the renowned ‘Leece’ city where a handful of these activities are available.

5. Iconic landmarks and scenic wonders

Sightseeing in Puglia is a journey through layers of history, breathtaking landscapes, and architectural wonders that are both grand and intimate. The region offers an extraordinary range of attractions, from UNESCO World Heritage Sites to charming hilltop towns, making every day of exploration a new adventure.

Head south to the baroque city of Lecce, often called the “Florence of the South” for its charming golden limestone buildings and intricate architecture. The Basilica di Santa Croce and Piazza del Duomo are must-see highlights, while the Roman Amphitheatre in the heart of the city connects you to Lecce’s ancient past. Wander the historic center’s labyrinthine streets, stopping at artisan workshops and cosy cafes along the way.

For coastal charm, don’t miss Polignano a Mare and Otranto. Polignano a Mare perches dramatically on limestone cliffs above the Adriatic, offering panoramic views and the famous Cala Porto beach. The old town’s narrow alleyways are filled with whitewashed houses and vibrant piazzas, perfect for leisurely strolls and memorable photos. Otranto, meanwhile, enchants with its medieval castle, Byzantine mosaics in the cathedral, and a laid-back seaside atmosphere.

The Salento Peninsula and the Gargano Promontory are natural wonders not to be missed. The Salento region dazzles with its crystal clear waters, olive groves, and charming villages, while the Gargano offers dramatic cliffs, hidden bays, and the enchanting Foresta Umbra. Castel del Monte, a striking octagonal fortress built by Emperor Frederick II, stands as a testament to Puglia’s medieval heritage and is a UNESCO World Heritage Site.

In Bari, the region’s lively capital, explore the largest and least touristy old town in Puglia, brimming with historic churches, elegant boulevards, and a vibrant food scene. Visit the Basilica di San Nicola, Castello Svevo, and stroll along the scenic lungomare for a taste of local life.

Whether you’re drawn to ancient ruins, baroque masterpieces, or natural beauty, Puglia’s sightseeing opportunities are as diverse as they are rewarding. Every corner of the region invites you to discover something new, blending history, culture, and stunning scenery into an unforgettable travel experience.

Where to stay

If this fascinates you, it is only appropriate to stay in our 11th century, historic villa, Masseria Torre Pinta.

Our Villa Specialists are happy to book a range of experiences for you. If you're feeling inspired by these experiences and would like to speak with one of our Specialists, make an enquiry or browse our Puglia villa collection today.